Neurodiversity and Business: Becoming More Neurofriendly

You don’t realise it, but your business probably isn’t very neurofriendly.

As someone who is neurodivergent herself and has experience heading up the marketing teams of leading brands and high-growth start-ups, Ashlee is well placed to offer some insight on how your marketing approach can be as inclusive as possible.

So... here are some insightful tips from our Chief Marketing Officer, Ashlee Cooper on how she’s been ensuring that what we do at Nordens creates a neurofriendly space.

Recently the team at Nordens attended a course on Neurodiversity, understanding how neurodivergent brains differ from neurotypical.  

It helped us to look inwards and really think about every aspect of our business both internally and externally, to consider what more we could be doing to ensure that we are creating a neurofriendly space for both our clients, and our team.  

Based on the training, here are some things that Ashlee will be doing from a marketing standpoint: 

"Firstly, I'm going to be analysing and updating all of our messaging. One of the key things I discovered was how black and white brands need to be with the messaging. Remove ALL jargon, get to the point, avoid fluff where possible. For example, what does an accountancy firm saying ‘helping you stay on top of your finances’ actually mean? 

The next thing I'll be doing is looking at colour, ADHD brains for example can be overstimulated by certain colours, avoiding brilliant white and opting for an off white in presentation backgrounds can be the difference between overstimulating someone and keeping their attention.  

Next I'll be looking into our client journey and ensuring that we identify best ways to communicate with clients, their preferences and expectations from the start. Do they prefer voice-notes and in-person calls, or emails? Do they think you’re rude if you don’t include fluff, or do they lose attention if you do?  

And... these things are just the start, to be honest they are the LEAST businesses could be doing to better serve their neurodivergent clients. For us, this is just a small part of a huge initiative for us to ensure that the professional services industry are truly neurofriendly, but, I'd rather be at the start of a journey than not be on it at all."

If you’re looking for some guidance on any anything business related from becoming more neurofriendly to filing your tax returns, get in touch with our expert team today.