Skip to content

Joe Sword

ACA

Director & Head of Advisory

Connect on LinkedIn

About Joe

Since joining Nordens in 2007, I’ve had the privilege of earning multiple industry awards and becoming fully qualified. But beyond the accolades, I found myself searching for what truly drives me.

What I discovered is that my greatest passion lies in helping people—making a real, lasting impact on their businesses and, ultimately, their lives. That’s why, at Nordens, we Just Care—we go beyond surface-level advice to truly understand our clients, their challenges, and their aspirations.

As the head of our advisory arm, I’ve helped build a team of exceptional advisors who believe in Building Connections—creating genuine relationships with our clients based on trust, collaboration, and shared goals. Together, we Think Solutions, ensuring every challenge is met with strategic, forward-thinking guidance tailored to each business owner's unique journey.

But strategy alone isn’t enough—we Bring Results. Through structured advisory, ongoing mentoring, and unwavering support, we help business owners gain clarity, accountability, and measurable success—faster and with greater confidence.

And we don’t stop there. At Nordens, we Step Beyond—pushing boundaries, challenging limitations, and continuously evolving to provide the highest level of support. We’re not just advisors; we’re long-term partners, committed to empowering business owners to achieve the success they truly deserve.