Challenges Your Business Can Overcome With A Little Help

Regardless of size, location, or funding, business up and down the country has faced a whole new set of challenges presented by the Covid pandemic. Cashflow issues, downsizing, lack of knowledge on funding options and issues with furloughed payroll are just a few of the issues our clients have come to us with. We are here to provide you with assistance an education on all aspects of your business. Do not let the last few months dictate the next few years of your business.



Challenge no.1 – To Adapt to the Ongoing Crisis, SMEs Are Turning to Internet Tools


During the pandemic, we have seen a lot of businesses be forced to emerge online or strengthen their online presence in order to continue business during lockdown. We have seen social platforms and website hosts adapt their services to cater to this new online way of living.


Facebook recently revealed their new ‘Facebook Shops’, an e-commerce feature that will allow small businesses to build online stores both on Facebook and Instagram. A fantastic way of tying your social accounts and sales together in one place!


Mark Zuckerberg – owner of Facebook – said “We’re seeing a lot of businesses that never had online presences get online for the first time, and we’re seeing small businesses that had an online presence now make them their primary way of doing business,” he said.


Despite outside opening back up, for many small businesses, the internet remains a lifeline, helping them to stay afloat.


Interestingly, businesses led by women are more likely to be using digital tools, particularly with online advertising 43% and digital payment tools 40% compared to just 37% and 34%, respectively, of businesses led by men.


We have seen a lot of small businesses find creative ways to succeed during COVID-19, from expanding into new markets to finding new ways to deliver their products and services. At the same time, a number of large technology companies like Facebook and Google are creating new ways for small businesses to connect with their customers.


Whilst these new channels, might not necessarily make up for all of the lost business, they can definitely help. For a lot of businesses, this has been the deciding factor between them staying afloat or going under. What fate do you choose for your business?


If you need any assistance with content, social media or marketing, get in contact with our team to ensure that you are taking the right steps for your business. Whether you’re just starting out online or need help with the next step to take your online presence further, we have you covered.



Challenge no.2 – Balancing Running A Business & Caring For Their Households


One of the biggest challenges for small business owners has been balancing work with home life. Are you working from home or constantly living at work?


According to data, 10% of owners and managers of open businesses reported taking care of household members (children, elderly, dependent adults etc.) as their chief concern. Nearly half (47%) of those reported feeling burned out trying to take care of business and household at the same time. And 29% were concerned about bringing COVID-19 home. Does this sound familiar?


It’s become very obvious that the needs of businesses are deeply entwined with the obligations of the people who run them. Seeing the collapse of divisions between work and home life, make it so important to keep in mind how these stresses are impacting people’s mental health. At Nordens, we’ve introduced several new initiatives in an effort to help combat the challenges that COVID-19 brings. From mental health assistance to quiz nights on zoom calls, small efforts are made each day to lighten the load. We’ve also spent a lot of time refreshing our working from home best practices, so being away from the office doesn’t feel so isolating. Have a look at some of our tips here.


If you have any queries on how your company can best adapt to the challenges Covid has presented, contact us on 02085300720 or email

Beyond Accountancy

At Nordens, we're more than just accountants - we're business experts who can help you achieve your biggest goals.

Nordens Strategic

Our specialist strategic division at Nordens boasts some of the leading entrepreneurial business minds in the country. We cater towards delivering consistent success stories, whilst helping businesses achieve above and beyond their initial goals.

Through highly-tailored guidance, coaching and advice, Nordens Strategic are able to define exactly how your business can reach new levels of success.

Regardless of how you define ‘success’ for your business, our strategic service is guaranteed to bring about real and lasting change. By partnering with some of the UK’s top business coaches, we’ll steer you along the path to a greater future.

Accounting 2 You

Every business, no matter how big or small, needs to make the right decisions, and how to best manage your accounts can put huge question marks over your business. Accounting2You is here to take that pressure off and provide you with all the answers you need.

Our bookkeeping branch offers a fully inclusive, comprehensive service that you can trust. Since 2005, our specialist bookkeepers have been successfully managing the accounting of both individuals and small businesses.

With experts in payroll analysis, credit control and financial recording, Accounting2You will lead your business efficiently, and with real purpose, towards a prosperous future.

Voted as EXCELLENT - 9.9 out of 10 based on 167 reviews

Chris Dyer

Director - Metro Bank

Nordens are always very easy to deal with and extremely professional and efficient. I would have no hesitation in recommending them to my clients for their accountancy needs, no matter how complex they may be.

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Jamie Brown

Co-Founder - Chicmi Limited

Very good to work with - the team go above and beyond to make the accounts easy and efficient. They're all super friendly and a joy to work with.

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Simon Rose

Director - Rose Opticians

I have been using Nordens Chartered Accountants for 5 years and very happy with the service provided. All members of the team are very knowledgeable and have a wealth of experience which has proved very beneficial to my organisation

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Rebecca Bossick

Founder & Director - Physio LDN

Very easy to contact and put me in touch with the right person whenever I need to ask any questions. Extremely knowledgeable and can help me manage my various businesses whenever I need.

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James Aconley

Principal - Pauline Quirke Academy

Great accountants, always available to offer advice. The team have transformed my business.

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Christopher Wilce

Founder - Dataphone

Having worked with Nordens over the last 5 years, not only to look after my annual accounts but they have also provided outstanding professional advice. They have guided me through a Company share buyback with clear and objective advice. We have also been using Nordens strategic services for a couple of years, which has helped bring about significant improvements that exceeded my expectations. With experience of working with several local accountants over my 29 years in business, I’m very pleased with the service I have received from Nordens.

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Dave Hodges

Director - Linekers

Trusted our business with Nordens for over 10 years now and watched the company grow into the successful innovative business it has become today. Deservedly so. Every aspect of financial advice we need is always given promptly and with a smile. We have total confidence in all aspects of advice Nordens give. If you are looking for accountants, its a no brainer!

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Tony Charles

Founder - Foundation Sports Limited

A fantastic, modern, vibrant firm that care about the clients and their staff in abundance. It is rare to find an Accountancy firm with such vibrance and focus and relationships. It is no wonder they win award after award in their field.

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Peter Horlock

Managing Director - Prime Time Boilers

I have been with Nordens for many years now and they are a great accountants.

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Simon Cushing

Founder - Vivid Finishes

We have used Nordens for the last 5 years and have had a great service throughout. The guys are very passionate about what they do and have played a part in the growth of our company, highly recommended.

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Andrew Martin

Managing Director - AMD Interior Architecture

Great Service at Nordens from a friendly very approachable team Particularly Kirsty Willis and Joe Sword who have been helping us since we started the business in 2016.

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James Robinson

Director - Forma London

Nordens provide a first class service. We moved to Nordens last year and have been impressed with the level of service provided. Keep up the good work!

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  Why I Founded Nordens
Accounting 2 You

In November 2002, having sold our other business interests off earlier in the year, I decided to set up Nordens Chartered Accountants. The easy part was knowing how to do it, as I had established and built a smaller practice a few years earlier. The difficult part, for me, was not following the traditional accountancy path. Having run businesses, both successfully and unsuccessfully, I wanted to help business owners resolve their short term problems and work with them to achieve their longer term goals. Business has always been my interest and I love that I can help business owners achieve what seems like the impossible every single working day.

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Mark Norden

We're Professionally Certified

Our limited company accountants have a range of qualifications from The Institute Of Chartered Accountants (ICAEW) to the Association of Chartered Certified Accountants (ACCA). We worry about the bye-laws, regulations and ethical guidelines of the ACCA so you don’t have to! That makes us an ACCA-accredited employer as well as a Professional Passport-accredited one!