Brewdog: A Case Study

Brewdog are arguably the most famous craft beer brewers in the world, but it wasn’t always smooth sailing for them.

With a never give up attitude, they carried on despite the odds being against them and through introducing new products, securing listings in major retailers, negotiating extra funding despite endless rejections and building a brand that truly disrupted a market, they managed to scale the business to become the international brand it is today.

Whilst mindset played a huge role in their journey, if you’re trying to raise finance for your business, there are things you can can do to improve your chances:

• Build Financial forecasts to help you show the future of your finances
• Create or update your business plan
• Make sure you have up to date management accounts to show in real-time exactly how your business is performing.

Nordens Chief Marketing Officer, Ashlee Cooper takes a look at why Brewdog are such an interesting business.

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