What is business coaching?

Whether you are a new entrepreneur or CEO of a global corporation, a business coaching service can help you to take your business to new heights.

But what exactly is business coaching? And how can it improve your company?

These are questions that many business owners have when considering a coaching service. The aim of this article is to give you a comprehensive understanding of business coaching services and how they can work for you.

What is Business Coaching?

Business coaching is a personalised mentoring system that focuses on helping professional individuals enhance their skills and maximise their potential.

At Nordens, our coaches are leading business experts that use their extensive experience and expertise to provide advice that is tailored to the specific needs of the individual, their business and their employees.

Coaches will often begin by getting to know you and your business so that they can understand your strengths and weaknesses, as well as your long-term goals and any major concerns you may have regarding your company’s growth and success.

They will then help create a plan that will offer you tasks and strategies that will assist you in improving your skills and achieving all of your business goals.

There are many different types of mentoring that business coaching can encompass. These include:

  • Executive coaching
  • Leadership coaching
  • Financial coaching
  • Start-up coaching
  • Commercial and Sales coaching

Coaches can assist in improving skills such as problem-solving, decision making, communication and leadership. So whatever area you need improvement in, business coaching can help.

Nordens Business Coaching

Our strategic Business coaching offers a tailored service to each client

  • Vision & Financial Strategies
  • Financial Transformation Planning
  • Strategic Overview Perspective
  • Management Issue Solutions
  • Enhancement of Competitive Advantages
  • Branding & Marketing Strategies

  Book A Free Consultation

How coaching can help improve your business?

There is plenty of evidence to suggest that utilising a business coach can significantly benefit an organisation. In fact, one study found that 96% of companies saw an increase in performance after they began using a coaching service.

There are many ways in which coaches can help you to improve your business.

Firstly, mentors will help you stay focused on what you want to achieve so that you are always working towards your business goals. They will help you and your employees to remain motivated and engaged, increasing productivity and team satisfaction.

Business coaches also place an emphasis on accountability – they will guide you and help to keep you focused, but they will not do the work for you. This allows you to actively learn from your experience and gain new skills alongside vastly improving your existing ones.

Coaches can also assist with business growth. If you are a new company, your mentor can advise you on how to start in the right direction and create a plan-of-action for achieving immediate and long-term goals.

Alternatively, if your business is already established and you are looking to take it to the next level or you feel it has stagnated, your coach can also guide you through the steps you’ll need to take to help your company thrive.

Nordens business coaching service is dedicated to helping you improve through strategic planning and financial transformation. Our mentors are there to guide you and ensure that your business is the best it can possibly be.

Why YOU Need Coaching

It may be difficult to seek help with your business, but using a business coaching service can lead to drastic improvements and greater success.

Here are five reasons why a business coach is a great investment for your company:

A New Perspective

When you are heavily involved with something every day, like your business, it can be hard to clearly see what is going well and what needs improving.

A business coach, however, is an outsider to the situation. This means that they can objectively evaluate your company and give you a new perspective on what works and what doesn’t.

This will allow you to work towards fixing any problems that you may not have even noticed before, as well as showing you what your strengths are as a company and as an individual so that you can continue to enhance them.


As mentioned earlier, one of the key benefits of a business coach is that they help to keep you motivated. Having the motivation to get up and get going every day can be difficult, especially when everything seems to be going wrong, so having someone there to spur you on can be immensely useful.

Coaches will make sure you stay motivated through the creation of manageable, short-term goals (alongside your long-term ones) that can be achieved on a day-to-day basis, allowing you to see results quickly.

Your coach will also provide you with the tools you’ll need to self-motivate – one of the more difficult skills to learn.

They will help you to come up with a strategy for those days when it’s difficult to encourage yourself, so that you can make sure you are always ready to work towards success.

Making Decisions

As a business owner, you’ll understand that making decisions regarding your company can be a daunting task. Make the wrong choice, and it can have a serious impact.

Your business coach will assist you in improving your decision making skills, allowing you to effectively analyse all your important choices so that you can make the best decision for your company.

Coaches can also help you to understand when changes need to be made. It can be difficult to view your business objectively, especially when it’s something you are passionate about, but at times your company will need to make changes in order to succeed.

Your mentor will be beneficial in this situation as they will help you to strategize and understand why change can be important.

Achieving Your Goals

Every business owner should have a set of goals that they want to achieve. These can be anything from expanding your client-base to opening multiple locations worldwide. No matter how big or small, it’s important to have something to work towards.

Your business coach will work with you to create a customized plan that will help you understand how you will be able to achieve these goals, and will be there to offer you support and advice as you progress.

Team Satisfaction

A business coach can also help you to understand how to keep your employees engaged and motivated at all times.

This could be through the implementation of regular team activities, regular progress meetings, or even through higher-quality office equipment. These changes can drastically improve team satisfaction, which in turn can have a major impact on productivity.

Nordens business coaching aims to help your employees increase their performance and help them thrive in their daily working environment.

What should I look for in a business coach?

When it comes to finding a business coach, there are a number of factors to consider before you make your decision.

A good business coach will be proactive, honest and will always have your company’s best interests in mind.

Questions To Consider When Finding A Business Coach
Are they going to be honest and objective?
Will they hold me accountable to ensure that I meet my goals?
Do they genuinely want me/my business to succeed?
Do they have the necessary experience and knowledge to help me?

Is there a difference between a coach and a consultant?

Although there is some overlap, business coaching and business consulting have many differences.

The key difference between the two is that consulting is more about telling you directly what to do, whereas coaching is about guidance. This allows for more growth and self-improvement, as you are actively involved in all decisions and so will learn from your experiences.

How long will I need a coach for?

The number of sessions needed varies from person to person. It could be that you will need the guidance of a business coach until you feel more confident, feel like you have improved your skills or until you have met or are on track to meet your goals.

Ultimately, how long you will need your coach is up to you.

I’ve not officially started my business yet – can I still use this service?

Yes. Business coaching is available for individuals looking to open a business or even just looking for a new career.

Your coach can help you create a business plan that outlines everything you want to achieve and will work with you to come up with strategies for actualising it.

They can also give you advice on everything from interviewing potential employees to staying in control of your finances.

Nordens Can Help

Now that you have all the information you need on what business consulting actually involves, it’s time to think about your next steps.

Nordens Strategic offers a customised business coaching service that can help your business reach its full potential. With the guidance of our expert coaches, you will be able to improve your skills and create a comprehensive action-plan that will put you on the right path to achieve your goals.

To learn more about our coaching service, get in touch today for your free one-hour consultation.

Nordens Business Coaching

Our strategic Business coaching offers a tailored service to each client

  Book A Free Consultation