How To Stimulate Innovation In Your Business

Many people would argue that the bedrock of success as a business derives directly from innovation. Innovation is spoken about a lot in all forms of business, as well as in life, however what does it actually mean and how do you foster an innovation environment in your business?

Innovation has become a fundamental driver of success and growth for organisations of all sizes. For business owners and entrepreneurs, fostering innovation within their companies is not just a choice but a necessity. However, according to a recent government survey, only 45% of all UK businesses were ‘innovation active’.

We explore the significance of innovation, techniques for encouraging creativity and processes to implement innovation, as well as a few famous case studies of successful innovative companies.

The Importance of Innovation

Innovation is the lifeblood of business success and growth. It encompasses the ability to develop new ideas, products, processes, or business models that create value for both customers and the organisation.

At Nordens, we truly believe innovation is one of the main ingredients to success as a business, no matter what field or sector you’re in. Fostering an innovative culture in your business is something we’ve achieved for many businesses over the years, through our specialist Advisory department. We help business owners build a creative, conducive environment which translates to an innovative workforce.

What’s more, innovation can be rewarded through a Research & Development (R&D) claim. Research and Development (R&D) tax relief is a government initiative designed to encourage innovation and investment in scientific and technological advancement. It provides businesses with significant financial incentives for undertaking qualifying activities.

At Nordens, we provide a detailed and high-quality service in Research and Development claims. This includes going over all financial information from clients meticulously with a fine toothcomb. It ensures all claims are legitimate and properly verified by ourselves before submitting to HMRC for approval. We pride ourselves on providing a genuine service within research and development, helping to improve UK infrastructure and innovation for the greater good. If this sounds of interest then get into contact with our R&D expert, Adam Truluck, and we can assess your eligibility and your potential reward.

For now though let us explain the reasons why innovation is indispensable for all businesses:

Competitive Advantage

In a highly competitive marketplace, innovation sets your business apart. It enables you to offer unique products or services that resonate with customers, giving you a competitive edge and thus gaining an advantage over direct competitors.

Adaptation to Change

Innovation equips companies to adapt to changing market conditions, technological advancements, and customer preferences. Without it, businesses risk becoming stagnant or obsolete.

Efficiency Improvement

Innovative processes can streamline operations, reduce costs, and enhance productivity, thereby boosting profitability.

Customer Satisfaction

Continual innovation allows businesses to meet and exceed customer expectations, leading to greater customer loyalty and brand reputation.

Revenue Growth

New products or services often lead to revenue growth as they attract new customers and open up new market opportunities.

Encouraging Creativity Within Your Business

As mentioned, to foster innovation business owners and entrepreneurs must create an environment that encourages creativity. Here are some techniques to achieve this:

Cultivate a Culture of Innovation

Set the tone from the top by promoting a culture that values and rewards creativity. Encourage employees to share their ideas and experiment without fear of failure.

Diverse Teams

Diverse teams bring different perspectives and ideas to the table. Ensure your workforce is inclusive and represents a variety of backgrounds and skill sets.

Training and Development

Invest in training programs that nurture creativity and problem-solving skills among your employees. Team day-outs are a great way to improve bonding and collaboration in a fun setting. This not only encourages continuous learning but also enables the team to get to know each other and socialise in different settings.


Encourage cross-functional collaboration where employees from various departments can brainstorm and work together on projects. This builds a fluid, harmonious system where different facets of the business are feeding and nurturing other sections.

Time for Exploration

Dedicate time for employees to work on personal projects or research that interests them. This can lead to unexpected innovations, which can often be combined or utilised in an operational setting.

Implementing An Innovation Process

Innovation is not just about having great ideas but about turning them into actionable outcomes. Establishing an innovation process can help streamline this journey:

Idea Generation

Encourage employees to submit ideas, whether through brainstorming sessions, suggestion boxes, or digital platforms. This needs to be regularly communicated from the outset, allowing your team to feel comfortable coming forward and sharing ideas.

Idea Evaluation

Assess the feasibility, potential impact, and alignment with the business goals of each idea. This can be done by a representative, or via the appropriate stakeholders and senior management of the business. Prioritise the most promising ones and regularly feedback to all parties involved.

Prototyping and Testing

Develop prototypes or pilot projects to test selected ideas, a dress rehearsal so to speak. This helps identify potential challenges and opportunities for improvement.


Once the concept is refined, proceed with full-scale implementation, closely monitoring progress and results.

Feedback Loop

Continually gather feedback from customers and employees to refine and enhance the innovation, extending the lifecycle of the idea to concept and nurturing an ecosystem-like approach to operations.

Case Studies of Innovative Companies

Apple– Apple has consistently been at the forefront of innovation with ground-breaking products like the iPhone, iPad, and Mac. Their commitment to design and user experience sets them apart within the tech space, forever improving their products and finding new ways to break ground.

Tesla – Tesla revolutionised the automotive industry by introducing electric vehicles that are not only environmentally-friendly but also technologically advanced. Their innovative approach to self-driving technology has disrupted the market, causing a seismic shift towards greener, renewable products on all scales.

Netflix – Netflix transformed the entertainment industry by pioneering streaming services. Their data-driven approach to content creation and personalisation keeps them ahead of the competition with a subscription-based model that has had huge repercussions on the consumer market.

Airbnb – Airbnb disrupted the hospitality industry by allowing individuals to rent their homes to tourists. Their platform is a prime example of a successful business model innovation, as it places the service as a key middleman to homeowners and consumers being able to function and communicate together.

Summing Up

Innovation is not an option but a necessity for businesses looking to thrive in today’s dynamic environment. By fostering a culture of creativity, implementing an innovation process, and drawing inspiration from successful companies, business owners and entrepreneurs can harness the power of innovation to drive success and growth. By embracing innovation as a strategic imperative, your business will be better positioned to adapt, compete, and flourish in an ever-evolving marketplace.

We hope this has outlined to you the importance of innovation in business and ways to encourage creativity in all facets of a business. If you’d like to know any further information, or anything accounting-related, please do not hesitate to get in contact with us at Nordens, where one of our trusted advisors would be happy to talk you through your query.